Opinions issued by General Office of the State Council of the People's Republic of China: Accelerate the construction of traceability system for important products; the government should purchase traceable products preferentially.
Food safety problems occur frequently, and the public pays high attention to product quality and safety.
Enterprises need to improve brand credibility to face fierce industry competitions.
Product quality improvement, channel control accuracy, decision-making support, marketing advantage.
To prevent brand from counterfeit products and prevent channel rules from illegal sales.
Activity is evidence-based, flexible, real-time feedback and real-time adjustment.
Through the QR code or RFID technology to give each product unique identity information, realize the product from raw material supply to production, warehousing, logistics, distributors, terminals to consumer services and other links of data collection, tracking and monitoring, realize the product life cycle management, accurate control of product flow, flow direction, flow rate and other information.
Using the unique identity of the product and the data collection of the circulation link, to ensure that the flow of products and distributors to maintain a consistent distribution range, once there is falsification occurs, whether through the active audit, or the system of active early warning, the brand can take targeted measures to ensure the operation of the market stability.
The use of QR code variable printing technology, combined with the mobile Internet to carry out consumer marketing activities, through the registration of members, points redemption, red packet lottery, games and other interactive ways to help enterprises to obtain traffic, fans and consumption data, so that consumers and enterprises to form one sale and many interactions, continue to expand the scale of sales and enhance consumer loyalty to the brand.